SCHEMA REFERENCE - Deleting me WILL break your website!
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SCHEMA REFERENCE - Deleting me WILL break your website!
Operations Support Manager @ Playaway

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Recent Articles


Keivan Shahida
Response raises $4M seed funding to help companies take control of indirect spend
We’re thrilled to announce that Response has raised $4M in seed funding, with support from Y Combinator, Twenty Two Ventures, and strategic angel investors from Flexport, Anduril, Ramp, Scale AI, and more. With $4.3M in total funding to date, we’re doubling down on building proactive “spend insights” to monitor spending, uncover savings opportunities, and power workflows that automate the entire ordering process—from start to finish. Why indirect spend is a hidden profit killer Indirect spend—everyday business expenses like packaging, maintenance supplies, and office essentials—quietly eats away at company margins when left unmanaged. While it typically consumes 10-15% of revenue, many businesses rely on manual processes like spreadsheets and corporate cards to manage it.
This lack of structure leads to: Lack of visibility: Teams don’t know who’s buying what, where, and at what price. Wasted money: Fragmented purchases weaken negotiating power, driving up costs. Wasted time: Disjointed workflows and approval processes keep employees stuck in low-value tasks. For too long, indirect spend has flown under the radar. We built Response to change that.
The platform Unlike traditional procurement platforms, Response integrates with nearly 100 top industrial vendors for real-time pricing and direct ordering—without clunky “punchouts.” For vendors outside our network, purchase order management lets teams order globally while maintaining full control of spend.
Admins gain simple yet powerful tools to set product and spending limits by department, location, or seniority. For their teams, it’s as easy as online shopping—with built-in guardrails to prevent overspending.
What we’ve built so far: Real-time SKU-level visibility: Know exactly what’s being purchased, by whom, and at what cost. Purchase controls: Set spend limits, enforce pre-approved product lists, and streamline approval processes. Multi-vendor checkout: Purchase from nearly 100 top industrial vendors with 1-click integrations—no clunky "punchouts." Consolidate orders and manage POs seamlessly. Personalized storefronts: Control product access by department and location, ensuring teams buy what they need, when they need it, within budget.
Results Our customers have achieved: Up to 91.6% faster ordering. No delays, no wasted time. Up to 13.2% cost savings. No waste, no overspending. As low as <1% rogue spend. No off-the-books purchases, no budget surprises. What our customers are saying: "Response has transformed our procurement process. The time savings alone make it worthwhile, but the real value lies in the visibility and control we now have over our spend. Our managers are more efficient, our accounting team is happier, and we're running a leaner operation overall."
— Sterling Westfall, Head of Operations, Nimbl Fulfillment Companies like publicly traded eCommerce aggregator Aterian (NASDAQ: ATER) and logistics leader Warehouse Specialists Inc. (WSI) trust Response to take the guesswork out of indirect spend—and the results speak for themselves.
If you want to see Response in action, watch our platform overview or book a demo.
What's next? Our vision is to create the world’s first digital procurement officer—starting with indirect spend.
Customers don’t need more software—they need real solutions. They want the busywork of ordering and the guesswork of negotiation off their plates, and that’s exactly where we come in.
We’re doubling down on "spend insights" to continuously monitor spending and uncover savings, while developing workflows to automate the entire ordering process—from start to finish.
Thank you A huge thank you to our customers, investors, and team for making this possible.
The time to take control of unmanaged spend is now. Don’t miss out.
Keivan, Kais, and the Response team
Ready to stop the waste, stay on budget, and start saving? Book a demo.
Announcements


Keivan Shahida
Case Study: How Nimbl Streamlined Operations and Cut Procurement Time by 83% with Response
Introduction Name: Nimbl Fulfillment
Industry: Fulfillment & Logistics
Headquarters: Salt Lake City, Utah
Key Stakeholder: Sterling Westfall, Head of Operations "Response has transformed our procurement process. The time savings alone make it worthwhile, but the real value lies in the visibility and control we now have over our spend. Our managers are more efficient, our accounting team is happier, and we're running a leaner operation overall."
— Sterling Westfall, Head of Operations, Nimbl Fulfillment
Nimbl Fulfillment, a fast-growing fulfillment and logistics provider, faced challenges typical of many mid-sized logistics companies. With a wide array of vendors, decentralized procurement, and manual processes, inefficiencies were holding them back. Enter Response, a centralized procurement platform that streamlined indirect spend management and brought visibility, control, and automation to Nimbl's operations. Results "Before implementing Response, it took about two full days (16 hours) per month for accounting to reconcile and categorize everything manually. Now, with Response, it takes only 30 minutes to an hour."
— Sterling Westfall, Head of Operations, Nimbl Fulfillment
Nimbl Fulfillment experienced measurable improvements in efficiency, cost management, and team morale after implementing Response:
Significant Time Savings
Procurement became dramatically more efficient, with managers reducing time spent on orders from 1 hour to just 10 minutes per session, saving 50 minutes every other week per manager. On the accounting side, reconciliation time dropped from 16 hours a month to under 1 hour, freeing up valuable labor hours for higher-priority tasks.
Enhanced Budget Control
Real-time visibility into departmental budgets allowed managers to proactively manage their spend. As a result, rogue spending decreased from 50% to less than 1%, with nearly all procurement now centralized and tracked through Response.
Improved Operational Efficiency
The streamlined procurement process eliminated the need for managers to over-order supplies, leading to a 30-50% reduction in inventory overstocking. This shift not only reduced waste but also freed up cash flow by aligning orders with immediate business needs.
Boosted Team Morale
By giving teams autonomy to make procurement decisions within set guardrails, Response fostered trust and improved efficiency. Accounting staff also benefited from simplified workflows, eliminating time-consuming and tedious manual processes.
These results showcase how Response empowered Nimbl Fulfillment to save time, cut costs, and improve operations at every level. The Challenges Fragmented Vendor Management
With dozens of vendors to manage, each requiring separate logins and unique processes, procurement was both disjointed and time-consuming. The team relied on manual orders and reconciliations, adding hours of unnecessary labor to their workloads.
Limited Visibility into Spend
Budgets were tracked manually using spreadsheets, a method prone to errors and inconsistencies. Managers often operated in the dark, lacking real-time insights into departmental budgets, which led to frequent overspending and financial mismanagement.
Inefficiencies in Approval Processes
Procurement workflows were cumbersome, involving multiple manual approvals that lacked enforcement to prevent rogue purchases. Accounting teams spent the equivalent of 2 business days each month manually reconciling invoices and categorizing expenses. Additionally, bi-weekly orders took each manager over an hour to complete, significantly impacting productivity.
These inefficiencies highlighted the urgent need for a streamlined and automated solution—a gap that Response was perfectly positioned to fill. The Solution To tackle their procurement challenges, Nimbl Fulfillment implemented Response, a platform designed to centralize and streamline operations. Here’s how it addressed their pain points:
Centralized Procurement
Response provided a single platform to manage all vendor relationships and purchases, eliminating the need for multiple logins and processes.
Enhanced Budget Visibility
With real-time insights into departmental spend, managers could proactively monitor budgets, reducing the risk of overspending.
Automation
Response simplified workflows by automating approvals, order placements, and invoicing, saving significant time for both operations and accounting teams.
SKU-Level Insights
The platform introduced detailed tracking of purchased items, enabling better inventory management and improved spend visibility.
By consolidating these capabilities into one user-friendly platform, Response empowered Nimbl to save time, reduce inefficiencies, and take full control of their indirect spend.
Implementation and Adoption "The implementation process was fairly quick. We basically just provided all of our different vendors and within a day or so they were all set up. And then we were testing it fairly quick after that and you could immediately see the time saved from each of the different users."
— Sterling Westfall, Head of Operations, Nimbl Fulfillment Implementing Response was a smooth and efficient process for Nimbl Fulfillment:
Seamless Onboarding
With Nimbl’s vendor list in hand, Response set up all accounts in less than a day, ensuring a quick transition.
Immediate Impact
Managers experienced an 83% reduction in procurement time, cutting the process from 1 hour to under 10 minutes.
Minimal Disruption
Thanks to Response’s intuitive platform, teams were operational almost immediately after a brief training session.
This seamless adoption allowed Nimbl to see the benefits of Response right away without interrupting day-to-day operations.
Unexpected Benefits "Ordering was such a hassle before Response, managers were ordering anywhere from 30 to 50% extra just because they didn't want to order as frequently."
— Sterling Westfall, Head of Operations, Nimbl Fulfillment Although Nimbl Fulfillment adopted Response primarily for its procurement capabilities, the platform delivered unexpected advantages that extended beyond its core functionalities:
Lean Inventory Management
By reducing overstocking, Response improved cash flow and enhanced budget accuracy, helping Nimbl run a leaner, more efficient operation.
Scalability
The centralized procurement system provided a solid foundation for growth, enabling Nimbl to scale operations without a corresponding increase in overhead or complexity.
Future Insights
Nimbl plans to tap into Response’s robust data analytics for vendor consolidation and pricing negotiations, unlocking new opportunities for cost savings and procurement optimization.
These additional benefits demonstrate how Response continues to deliver value beyond expectations, empowering Nimbl to optimize operations while preparing for future growth.
Why Nimbl Recommends Response Nimbl Fulfillment found Response to be an indispensable tool for streamlining procurement and driving operational efficiency. Here’s why:
Efficiency Gains
The platform delivered immediate time savings across both operations and finance teams, dramatically reducing manual workloads and freeing up resources.
Scalability
Response’s centralized system was designed to grow alongside Nimbl, ensuring the business could scale seamlessly without additional complexity.
Control & Visibility
With real-time budget insights, Response empowered managers to make informed decisions, eliminating guesswork and enabling proactive spend management.
For Nimbl, Response was more than just a procurement solution—it became a vital tool for improving efficiency, control, and scalability across the organization.
Conclusion For Nimbl Fulfillment, Response has been a game-changer, streamlining procurement, improving budget management, and saving countless hours of labor. By centralizing their procurement operations, Nimbl is poised to scale efficiently while maintaining control over their indirect spend.
Interested in transforming your procurement process?
Book a demo today to learn more.
Case Studies


Keivan Shahida
Purchase Orders (POs): What Are They & How Do They Work?
Purchases orders (or POs for short) are an essential part of any supply chain. In this article, we break down what a PO is, how it works, and answer other frequently asked questions. What is a purchase order? A purchase order (PO) is a legally binding document created by a buyer and sent to a seller. It’s a list of what you want to buy that lays out product SKUs, quantities, payment terms, and delivery details. It is both a form of insurance and a legal commitment by the buyer to the seller that they’ll purchase the goods or services for the agreed amount. Similarly, it’s a form of insurance for the buyer that the seller will invoice them for the agreed upon amount in any case where there might be a discrepancy. How does a purchase order work? Purchase orders are typically used by organizations purchasing in bulk. For example, if you run a warehouse, you may need to purchase several types of corrugated boxes in different quantities from your supplier. To buy them using a purchase order, the flow of events goes like this: Create a purchase order. You create a purchase order specifying exactly what you need from the supplier (see “What should a purchase order include?”). Supplier accepts the purchase order and ships goods. If your supplier has your items in stock, they’ll accept the purchase order and deliver the goods according to the delivery terms you’ve laid out. Supplier sends a bill or invoice. The supplier will then send a bill or invoice for the items according to the purchase terms laid out in the PO. Payment processed. You pay for the items and the sale is processed by your supplier. What are different types of purchase orders? Standing purchase order : buyer can purchase agreed upon SKUs repeatedly using the same PO number. Blanket purchase order : buyer schedules multiple deliveries at a set price under the same PO, typically at a discount given in exchange for larger order volume. What should a purchase order include? Purchase order details vary depending on your organization and the type of item being purchased, but it typically includes: Issue date Product SKUs, quantities, and unit prices Delivery date PO number Shipping and billing address Company name and contact information Payment terms What is the difference between a purchase order and an invoice? Purchase orders and invoices are often confused since they are both legally binding documents exchanged between buyers and sellers. However, they aren’t the same. Purchase Orders are issued by buyers to place orders and created before delivery. Issued by buyer before purchase Specifies goods requested and proposed payment terms Invoices are issued by sellers and created after delivery. Issued by seller after delivery Specifies final payment amount and due date What is the difference between a purchase order and a purchase requisition? Purchase orders and purchase requisitions are often confused, but they aren’t the same. Purchase orders are legally binding documents created by a buyer and issued to a seller after receiving approval to place an order. Purchase requisitions are internal documents created before receiving approval and placing an order.
Procurement